Eric at the Rittenhouse

Selling A Home

It’s a fact…the basic rules of marketing drive home sales as well- Price, Positioning and Awareness. My market knowledge, transactional expertise, and experience in real world marketing techniques will get your house sold for top dollar, in the shortest time possible.

Step One: Ask for the Right Price!

You must be in accordance with the market, and a knowledgeable agent will always help you reach a range that reflects the current fair market value. Through proprietary technology and training, a knowledgeable agent will provide his/her clients with the most accurate Competitive Market Analyses . This information will ensure that their clients are getting the most for their property, while simultaneously driving qualified buyers to their front door.

Step Two: Position your home to sell!

You must position your home to sell. First, your agent will advise you on how to ready your home for sale. They will show you the steps to make your home look its best. Then the agent will create marketing pieces that tell prospective buyers the “story” of your home. With painstaking care, they should lay out the attributes of your home….

Step Three: Create Maximum Awareness

Due to the changing environment as a result of the internet the agent will:

Develop a specific overall Marketing Plan for your home based upon the target audience, timeframe, and season.
Focusing on your Internet Visibility for the scores of people who now use the web as their primary tool in researching properties.
Market aggressively to other agents. Our fellow Realtors are responsible for 80% of the homes sold in this area. Make sure to use the full power of Prudential Fox and Roach to have your home cut through the clutter.
Support all these efforts with smart and targeted advertising and “on-the-ground” techniques like open houses, broker's open houses, flyers, newspaper ads, etc.
Never stop marketing until your home is SOLD.

“Eric was instrumental in the sale of my property within an uncharacteristically short time frame given the current market conditions. After languishing on the market for over 6 months, I handed the marketing of my property over to Eric with the instructions that it must be sold quickly at specific minimum price. What the previous agent could not accomplish in 6 months time, Eric accomplished within a month at the height of the turmoil in the housing market. He not only worked hard, but he worked smart, as well by targeting the right prospective buyers and buyer’s agents. In all, he did a masterful job and after working with numerous agents within Philadelphia, I consider him to be clearly the best in the business.”

~ Matt M., Graduate Hospital 2008

“I only have the best things to say about Eric Fox. I decided to list my house in Washington Square with Eric after an unsuccessful listing with another agency. Eric had a really good understanding of the Center City market and he provided high energy with the utmost professionalism. Within 3 months he brought me an offer. With his commitment to client service the negotiation process went smoothly and timely.”

~A.V., Washington Square 2008

“Eric did a great job of helping us prepare our house for sale. He was wonderful and supportive and got back to us very quickly whenever we called him. Even in this market he sold our house in a month. I would recommend him to all of my friends.”